תנאי שימוש

1. Who we are and what the service is

Lightor ("we", "the service") is a website platform for small businesses: a business owner signs up, builds a site with AI assistance, and their customers book appointments, leave inquiries or ask about their products through a dedicated address under lightor.app. Using the service - as a business owner, as someone booking an appointment or as someone leaving an inquiry - constitutes acceptance of these terms.

Lightor is operated by EZ Webs. In these terms, "Lightor", "we" and "us" refer to EZ Webs as the operator of the service.

2. Account and plans

Signup is free and requires no credit card. The business owner is responsible for the accuracy of the details they provide and for keeping their login credentials confidential.

• Free plan - up to 15 appointments per month, up to 15 inquiries per month through the contact form, up to 3 services on the menu, up to 5 products on the site, each with its own page, SMS booking confirmation with no reminders to customers, and a "Built with Lightor" badge on the site. Once the month's inquiries are used up, the contact form on the site is replaced by call and WhatsApp buttons until the next month.
• Lightor+ - up to 200 appointments in each month of the subscription; at 200 the site stops taking bookings until the next month of the subscription starts, and it has no extra appointments. Every appointment booked counts, even if it is cancelled later, and each attendee of a class counts as one; an appointment the business owner records for a time already past does not count. Up to 200 inquiries per month through the contact form; once they are used up, the form is replaced by call and WhatsApp buttons until the next month. Unlimited services, up to 15 products on the site, a confirmation and a morning reminder for customers, a smaller AI budget and 10 AI pictures a month, and no badge. Billed through Paddle; the subscription's terms are shown on the upgrade screen before confirmation.
• Lightor Pro - 500 appointments in each month of the subscription are included in the price. Further appointments that month cost ₪0.35 each, and are taken only if the business owner has switched on the charge for extra appointments (see "Extra appointments" below). Every appointment booked counts, even if it is cancelled later, and each attendee of a class counts as one; an appointment the business owner records for a time already past does not count. Unlimited inquiries and services, up to 100 products on the site, a blog on the site with up to 10 Lighty drafts a month, full SMS reminders (including one hour before the appointment), a text message (SMS) to the business owner for every new inquiry, and no badge. Billed through Paddle; the subscription's terms are shown on the upgrade screen before confirmation.
• 60 days of Lightor+ free - every new account gets Lightor+ for its first 60 days after signup, with no credit card and no commitment, with everything the plan includes. At 200 the site stops taking bookings and shows call and WhatsApp buttons instead, until the account moves to Lightor Pro or the next month of the period starts. Joining Lightor+ in this period is first charged when it ends, and until then it can be cancelled without paying. Joining Lightor Pro in this period, or moving to it from Lightor+, is paid at once and gives everything it includes at once, and the days left of the period end. When the period ends the account moves to the free plan, unless you have chosen to upgrade.

We reserve the right to change free-plan limits or the paid plans' pricing with advance notice via the site or by email.

Booking and inquiry history - appointments and inquiries are shown according to the plan: two months back on the free plan, one year on Lightor+ and two years on Lightor Pro. Anything older is hidden, and shown again on moving to a plan that includes it. Appointments and inquiries older than two years are deleted permanently on every plan. The customer list is not deleted.

Products beyond the plan - products beyond the number the plan includes, for example when the 60 free days end or on moving to a smaller plan, are kept in the account and hidden from the site. The site shows the first products on the list, in the order the business owner set in the dashboard, and the rest show again on moving to a plan that includes them.

The blog off Lightor Pro - the blog on the site is included in Lightor Pro. On moving to another plan, including when a subscription ends, the posts are kept in the account and hidden from the site, and show again on returning to Lightor Pro.

3. Price, billing, cancellation and refunds

Lightor+ costs ₪89 a month or ₪890 a year, and Lightor Pro costs ₪119 a month or ₪1,190 a year (on both, 12 months for the price of 10); the final price, including any applicable taxes, is shown at checkout before you confirm. Our order process is conducted by our online reseller Paddle.com, which is the Merchant of Record for all our orders. All payment processing happens at Paddle, and card details never reach Lightor's servers. Purchases inside Lightor's apps are made through the App Store or Google Play (see "Purchases in the apps" below).

• When billing starts - you can subscribe at any point in the 60 free days, and a week before they end we send a reminder; if you subscribe during them, the first charge is made only when the 60 days end. Subscribing after the free period is charged right away. The subscription renews automatically every month or every year, according to the plan you chose.
• Moving between plans - you can move between Lightor+ and Lightor Pro in Account Settings, on the same billing cycle, and the move is immediate. Moving to Lightor Pro charges the prorated difference for the rest of the period right away; if the charge fails, the plan stays as it was. Moving to Lightor+ credits what is left of the period on the next charge, and in a period that already has 200 appointments or more it is possible only from the next period. In the free days with a card a move charges nothing, and the first charge is for the plan chosen.
• Extra appointments (Lightor Pro) - Account Settings has a switch, "Automatic charge for extra bookings", which is off by default. While it is off, once a month reaches 500 appointments the site stops taking bookings, and the business owner cannot make new appointments that text a customer, until the subscription's next month begins. While it is on, the site keeps taking bookings and each appointment over 500 in a month is charged automatically at ₪0.35, with no further approval, at the end of each month of the subscription (as a separate charge, on a monthly and a yearly plan alike), and an amount under ₪10 is carried into the next month. The switch can be turned on or off at any time; turning it off does not cancel the charge for extra appointments already made. While the subscription is cancelled for the end of the period, a payment has failed, a charge for extra appointments has not gone through, or in the free days before the first payment (also after a card is added), no extra appointments are taken. When a cancellation for the end of the period is scheduled, the extra appointments already made that month, and any amount carried from an earlier month, are charged at once. The month's count is shown in the dashboard (Account Settings → Subscription).
• A payment that fails - if a subscription charge does not go through, the site stays online but takes no bookings or inquiries, and customers get no reminders, until the payment is updated and goes through. If Paddle cannot collect the payment, the subscription is cancelled and the account moves to the free plan.
• Cancellation - cancel any time from the dashboard (Account Settings → Subscription) or from Paddle's customer portal. The subscription stays active until the end of the period already paid for, after which the account automatically moves to the free plan - no further charge is made.
• Refunds - an account's first charge is refunded in full if you ask within 14 days of it, once per account. A refund, or a chargeback through your card issuer, ends the subscription at once. Renewal charges are not refunded (cancelling stops the next one), and there are no refunds for partial periods. Refunds are issued by Paddle to the original payment method. Full details in our Refund Policy. Nothing here limits your statutory rights.
• Purchases in the apps - in Lightor's iPhone and Android apps, Lightor+, Lightor Pro and booking packs are bought through the App Store or Google Play, and the store charges the account you use there, at the price and in the currency it shows before you confirm. A monthly or yearly subscription renews automatically for the same period until you cancel it in the store's subscription settings at least 24 hours before the period ends; it stays active until the end of the period paid for, and then the account moves to the free plan. Moving from Lightor+ to Lightor Pro in the app is immediate and charged that day, under the store's rules. In the 60 free days: on the iPhone you can join Lightor+ from 3 days before they end, and it is charged from the day you join; on Google Play the first Lightor+ charge is made when they end where the store allows it, and otherwise as on the iPhone; Lightor Pro is charged at once. With a subscription bought in the app, appointments beyond the month's included ones (200 on Lightor+, 500 on Lightor Pro) come from packs of 100 bought in advance, instead of the per-appointment charge, and a pack never expires. Refunds for purchases in the apps are made by Apple or Google under their own rules; Paddle's refund terms above do not apply to them.

4. Acceptable use

You may not use the service to publish illegal content, harass anyone, send spam to customers, or attempt to circumvent plan limits or security mechanisms. We may suspend or close an account that violates these terms, with notice where reasonably practical.

5. Your content

Content you upload - text, images, business details - remains yours. By uploading it you grant Lightor a license to display it on the site you built and to process it to operate the service (for example, generating resized image versions). You are responsible for having the right to use any content you upload.

Lightor's AI tools (building the site, the editor, Lighty in the dashboard, blog post drafts and AI pictures) suggest texts, pictures and changes, and they can make mistakes. Everything published on your site, including what the AI wrote or made, is your content. A blog post goes up on your site only when you publish it, and it is your content even when Lighty wrote its draft and chose or made its pictures. You are responsible for checking it when the site is built and on every edit, before "Save & publish", and for correcting anything that is not accurate: especially prices, hours, contact details, claims about the service or its results, recommendations and quotes, and pictures shown as your own work. Lighty on your site answers visitors only from the details on the site and says it is an AI assistant that can make mistakes, so keep the details on your site up to date. Lightor is not liable for mistakes in AI-made content published on your site.

Lighty in the dashboard can prepare changes to your business for you, such as days off, opening hours and appointments. Every change is shown to you on a card and is made only when you confirm it, exactly as if you had made it yourself, including messages sent to customers. You are responsible for reading the card before confirming. Lightor is not liable for a change you confirmed.

Products on your site - if your site shows products, you are responsible for their details being correct and up to date, including name, description, pictures, price and availability, and for offering and selling them in line with the law that applies to you, including consumer protection law. Lightor does not sell the products and is not a party to any deal between you and whoever buys from you. The site has no purchase or payment: an inquiry about a product, like a tap on WhatsApp, is a message to you and not an order, and the final price, payment, delivery, returns and the product's warranty are between you and the customer. Sample products created in the site build show on the site like any other product, and are marked "Sample" in the dashboard. It is up to you to replace them with real details or delete them.

The site you built is public. Lightor may show it - the business name, a link to it and screenshots of it - on the "Built with Lightor" page and in its marketing, as an example of a site built with the service. Hiding the site from search engines in your settings also takes it off that page; to have it removed from our marketing material, contact us at any time.

6. Your end customers

When a customer books an appointment on a site you built, their details (name, phone, time) are stored to manage the calendar and send confirmations and reminders. When someone leaves an inquiry through the contact form, their details (name, phone, the message, the answers to your questions, and, for an inquiry about a product, which product) are stored in your account and passed to you. You, as the business owner, are solely responsible to your customers for how their details are used and for responding to their privacy inquiries. Lightor processes these details on your behalf, under the data processing appendix at the end of these terms.

7. Account deletion

You can delete your account at any time from the dashboard - this cancels any active subscription and permanently deletes the site, appointments, inquiries, services, products and images. Full details on the data deletion instructions page.

8. Warranty and availability

The service is provided "AS IS", with no guarantee of uninterrupted, fault-free availability. Lightor is not liable for indirect or consequential damages, nor for content that business owners publish on their sites. To the maximum extent permitted by law, our total liability to you is limited to the amount you paid for the service in the three months preceding the claim.

9. Indemnity

The business owner will indemnify Lightor for any damage, expense or payment, including reasonable legal fees, that it incurs because of a third party's claim or demand arising from any of these: the content of their site, including AI-made content published on it, and the products they show and sell on it; their use of their customers' details; messages they send their customers through the service or that are sent in their name under their settings; the business, or the content they added to the site, not meeting the law that applies to it, including accessibility requirements; or a breach of these terms. Lightor will tell the business owner about such a claim or demand promptly, let them defend against it, and not settle it without their consent, which will not be refused without a reasonable cause.

10. Changes to these terms

Material updates will be posted on this page with a new "last updated" date. Continued use of the service after an update constitutes acceptance of the updated terms.

11. Governing law and jurisdiction

These terms are governed by the laws of the State of Israel, and the competent courts of Israel have exclusive jurisdiction.

12. Accessibility

Lightor works to make its templates, booking system and forms meet the Israeli Standard IS 5568 at level AA, and adds an accessibility menu and an accessibility statement to every site. The site owner is responsible for the content they add to the site, such as texts, pictures and picture descriptions, files and links, and for their site meeting the legal requirements that apply to it. Lightor does not undertake that any particular site meets every legal requirement. Accessibility requests: [email protected].

13. Contact

Questions about these terms: [email protected]

Appendix: processing your customers' data

This appendix is part of the terms of service, and is the agreement between you and Lightor under regulation 15 of the Israeli Privacy Protection (Data Security) Regulations, 2017. For your customers' details, you are the database controller, and Lightor is a holder that processes the data on your behalf and on your instructions.

1. Which data, and what for - the details of whoever books an appointment or leaves an inquiry on your site: name, phone, the appointment's time and service, answers to the questions you set (for example an address), the inquiry's text, and notes you add. The purposes: showing you the appointments and inquiries, managing the calendar, sending customers the confirmations, reminders and messages you switched on, and sending you alerts. Lightor does not use this data for any other purpose, does not sell it, does not use it for advertising and does not contact your customers on its own behalf.
2. Systems - the data is stored on Lightor's servers and database, and goes only to the providers in the "Who we share it with" table of the privacy policy, and only as far as their work needs.
3. What Lightor does with the data - stores it, shows it to you, sends messages under your settings, backs it up and deletes it on your instructions. You correct or delete a detail in the dashboard, or we do it at your request.
4. Duration, return and deletion - the appendix applies as long as the account exists. You can export the appointments from the dashboard, and on request we will send you a copy of the data. When the account is deleted, the data is permanently deleted from the system, and copies in backups are deleted in the normal backup cycle. On request we will confirm by email that the deletion was done.
5. Security - Lightor carries out the data security duties that apply to a holder under the regulations, including: encryption of data in transit (HTTPS), access to the systems only for those who need it and with authentication, logging of access and actions, and regular security updates.
6. Confidentiality - anyone given access to the data on Lightor's behalf undertakes in writing to keep it confidential, to use it only under this appendix and to apply its security measures.
7. Sub-processors - you allow Lightor to use the providers in the privacy policy, including providers that run servers outside Israel. Lightor works with them on terms that require them to keep the data confidential, secure it and use it only for the service.
8. Security incidents - if a security incident affects your customers' data, we will tell you promptly, and report it to the Privacy Protection Authority where the law requires.
9. Your responsibility - as the database controller, you are responsible for having the right to collect and use the data, telling your customers about it, asking only for what is needed (in particular, no medical or other sensitive information without a need), and answering their requests to see, correct or delete it. Lightor will help you with this on request.