Pricing

Lightor builds your business its own website with Lighty, its AI assistant - a booking site or a leads site - with confirmations and reminders for your customers, alerts for you and a dashboard. There is a free plan and two paid plans: Lightor+ and Lightor Pro.

The AI tools - building, editing and chatting with Lighty - share a monthly usage budget that is twice as large on Lightor+ and 5 times as large on Lightor Pro. When a site on the free plan reaches 15 inquiries in a month, its contact form gives way to call and WhatsApp buttons until the next month starts. On the paid plans every appointment booked counts, even if it is cancelled later, and so does each attendee of a class; a site without bookings pays the plan's price and nothing more. On WhatsApp the business owner can get the morning summary, inquiries from the site, and cancellations or changes of an appointment that starts within the next 24 hours; a new booking comes in the app or by email. If WhatsApp does not get through, an SMS is sent. Products beyond what the plan includes are kept and hidden from the site, and show again on a plan that includes them. Blog posts are also kept and hidden when you move off Lightor Pro, and show again when you return to it. Lighty never publishes a post by itself: the business owner reads, corrects and publishes.

60 days of Lightor+ free

Every new account gets Lightor+ for its first 60 days after signup, free and with no credit card, with everything the plan includes. There is no subscription until you choose one, and you can subscribe at any point - on Lightor+ the first charge is made only when the 60 days end, and we'll remind you a week before. At 200 appointments in a month, the site stops taking bookings until the next month of the period, or until you move to Lightor Pro. Joining Lightor Pro in this period is paid at once and gives you everything it includes at once, and the days left of the period end. Subscribing after the free period is charged right away. If you don't subscribe, the account moves to the free plan when the 60 days end, and your site stays online.

Payment, cancellation and refunds

• Lightor+ costs ₪89 a month, or ₪890 a year, and Lightor Pro costs ₪119 a month, or ₪1,190 a year - on both, 12 months for the price of 10. The final price, including any applicable taxes, is shown at checkout before you confirm.
• You can move between the plans in Account Settings, and the move is immediate. Moving to Lightor Pro charges the prorated difference for the rest of the period right away; moving to Lightor+ credits what is left of the period on your next charge. In a period that already has 200 appointments or more, you can move to Lightor+ only from the next period.
• On Lightor Pro, appointments over 500 in a month cost ₪0.35 each, and are taken only if you switch on "Automatic charge for extra bookings" in Account Settings (off by default). While it is on, they are charged automatically at the end of each month of the subscription (an amount under ₪10 moves on to the next month); while it is off, the site stops taking bookings at 500 until the next month. The count is shown in Account Settings, beside the subscription.
• If a subscription payment fails, the site stays online but takes no bookings or inquiries and sends no reminders until the payment is updated.
• Payments are processed by Paddle.com, which is the Merchant of Record for all our orders.
• The subscription renews automatically every month or every year. Cancel any time from the dashboard (Account Settings → Subscription) or from Paddle's customer portal; your plan stays active until the end of the period you have paid for, and nothing more is charged.
• An account's first charge is refunded in full if you ask within 14 days, once per account. Details in our Refund Policy.

Lightor is operated by EZ Webs.

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